Monetag 2

Created on 1 May, 2025 • Tools Blog • 171 views • 3 minutes read

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Sports earning potential: Breaking down the numbers

Let’s move straight to the results from our Platinum publisher:

Over a year, he generated a total of $630K from advertising on his sports site. 

The data shows publisher’s monthly revenue, highlighting the potential of sports fan websites:

For the period of March 19, 2024, to April 19, 2024, the publisher generated 20,134,419 impressions and a profit of $54,430.005 with a CPM of 2.70 using OnClick (Popunder) on his site.

Isn’t it a perfect illustration of how profitable Monetag’s OnClick could be? It shows the highest CPM on the market and could boast of high visibility and engagement opportunities.  

The breakdown by country shows that Brazil led with 19,145,042 impressions and $52,042.123 in profit, followed by other countries like Angola and Portugal.

How to get started: Beginner tips from our platinum publisher

Our featured publisher works in a team and they are more than a group of enthusiasts, but rather real pros who work in a range of offices around the world. They have numerous websites, work with various GEOs, write about hundreds of sports events regularly, track all trends, players’ transfers, and more.

So their successful collaboration is one of the reasons for such a high profit. Another reason, as he emphasized, is the importance of self-learning and perseverance in creating their first site:

“We created our fan websites to deliver cool content for free. We didn’t have any teachers or help. We learned everything we needed to know by searching the web. We have worked for many years in the area of football, cricket and tennis… we have gained our knowledge over time.”

Case studies

How Brazilian Publishers Monetize Mobile Traffic: $20K+ per Month [Case Study]

When it came to driving traffic, he stressed the importance of providing quality content to generate organic traffic by word-of-mouth:

“It might seem incredible, but we don’t rely on optimization or ads to attract traffic. Our traffic comes from the high quality of content. One user recommends it to another, and so on! We provide fresh and original content for fans that beats our competitors based on quality alone.”

“Users come again and again, plus – they share our fan site with friends, so the traffic stream grows naturally.”

Sports is a particularly lucrative vertical for publishers because of regular, popular events like World Cups, UFC, boxing fights, and football matches. When it comes to handling major sports events, he’s in favor of closed, fixed-value agreements, a benefit available in Monetag’s Priority Program:

“We opt for closed fixed-value agreements. This way, we send 100% of traffic to Monetag, and the extra profit generated stays there. We’re not interested in filling our sites with ads, just what’s necessary to maintain.”

By the way, Monetag’s Priority Program for large publishers includes even more individual benefits:

1. Personal manager (in this case – a Brazilian one)
2. Payment per request
3. Short payout hold 

To create the best user experience possible, he cautions beginners against using too many ads: 

Avoid filling the website with too many intrusive ads. A good website provides a good experience and exceptional quality for its users, so don’t overdo it.

Investing for success

If you’re feeling inspired by our Platinum publisher and the way he could develop his websites to earn those huge sums of money, you must be wondering about the secret ingredient of this success potion.

In the case of our publisher, it’s important to mind that he and his professional team work together on this project and invest significant resources into development. Here is what he says: 

“It’s not possible to do it well without a little investment. Our monthly cost, including CDN, servers, employees, electricity, and rent is approximately 100-110K BRL ($20.500).”

As we see from this success story, all of their efforts pay off. Indeed, even though large investments are not obligatory for every publisher, they still give a green light to large profits and this can become a great solution for everyone looking for better monetization.